“Substation”, 2026

Seattle Seahawks schedule release video

A decorative perfume bottle resembling a vintage atomic structure, with gold-colored metallic elements, glass body, and a label reading "SUBSTATION."

Commercial Prop Substation

For the 2026 Seattle Seahawks schedule release video, PACKRAT Studio created a mock perfume campaign spotlighting rival NFL teams as distinct colognes. I produced “Substation” representing the San Francisco 49ers — a playful prop that riffs on the running joke that the team’s string of injuries came from practicing next to an electrical substation. Watch the full release video here.

A decorative perfume bottle shaped like a miniature electrical substation, with gold and metallic silver accents, labeled 'SUBSTATION' and '49ers'.
Close-up of a decorative perfume bottle with a transparent glass base, gold-colored metal accents, and a label reading 'Substation' on the front.
A bottle of perfume with a vintage design labeled 'Substation, a new fragrance by 49ers' on a wooden surface.
Close-up of a metallic electrical component with gold-colored screws and coils, mounted on a wooden surface.
Screenshot of Seattle Seahawks TikTok profile page showing profile picture, follower count, and preview videos of upcoming team events and merchandise launches.
A perfume bottle labeled 'SUBSTATION' with lightning graphics in the background.
Screenshot of a news article on nytimes.com discussing a conspiracy theory about the San Francisco 49ers' electrical substation, featuring a news anchor on a TV set with NFL and LA SCHEDULING UPDATE logos.
Screenshot of a web article titled 'NFL Schedule Release' from nytimes.com, highlighting the section about the Seattle Seahawks, with a tweet from the Seattle Seahawks Twitter account at the bottom.
Perfume bottle labeled 'Substation, a new fragrance by 49ers' with lightning effects in the background.